Hi, I'm Olivia Ortiz.

I'm Olivia. I started in hospitality the way you actually learn it: at the front desk. Checking guests in. Answering the calls. Watching what made people return, and what made them quietly never come back.

From there I became a manager. I did everything a small-property manager actually does: attending guests, sending the emails, coordinating the team, playing therapist for both the guests and the staff. And at the end of long days — exhausted — I'd sit down to look at revenue. The OTAs. The pricing. The mix. I'd run the analysis, change the strategy or hold it, and watch occupancy and ADR move. That's where I fell in love with the discipline.

I was doing revenue management before I knew it had a name. Reading the market, optimizing the OTAs, being deliberate about positioning — that was already the work. I just didn't know yet that it was a profession with its own title.

I don't come from a chain that pampers its staff and shields them from the realities of operating a property. I came up from zero — from the floor, from the lobby, from the late nights — which is exactly why my revenue work plugs into everything: reviews, the physical details of the property, the guest experience, the team. It's all one thing. It all moves the number.

When I got tired of running operations, I went all in on what I'd always loved most. I like reading reviews. I like visiting properties. I like noticing the small details — because those details are revenue. Everything influences the rate.

Faro is the practice I wished existed when I was running properties myself. Senior thinking, applied consistently, by someone who has actually done the job.