Blog — Insights on hotel & STR revenue management.

Marketing

May 12, 2026

7 min read

Why hotel social media all looks the same — and how to fix it

Same infinity pool shot. Same rooftop video. Same slow-mo lobby couple. People don't connect with empty rooms — they connect with stories.

Behind the scenes

April 2, 2026

9 min read

Two years of consulting, and the most important lesson I learned about my own business

Great numbers don't guarantee a great client. After two years and many wins, I had to do the most basic exercise of all: re-segment my own market.

Revenue Strategy

May 20, 2026

8 min read

ATR, ADR, ALOS: the three numbers that actually run your hotel

Most independent hotels chase occupancy and call it a day. The properties that compound year over year track three numbers — and act on them weekly.

Distribution

May 26, 2026

9 min read

Channel mix: how to stop feeding one OTA and build a real direct base

Most independent properties are one algorithm change away from a bad quarter. A healthy channel mix isn't loyalty — it's risk management.

Revenue Strategy

May 27, 2026

7 min read

Rate parity: the quiet margin leak nobody puts on the dashboard

Parity is rarely broken on purpose. It breaks because nobody owns it. And every time it breaks, you're paying an OTA to undercut your own direct channel.