Fractional revenue management for boutique hotels.
Independent properties between 8 and 60 keys. Senior revenue strategy without a full-time hire — and without taking over the operation your team already runs well.
The problem
The boutique gap.
Most boutique hotels sit in the same bind. Too small to justify a full-time revenue director at USD $90–140K. Too sophisticated to be served well by chain-affiliated programs or generic PMS auto-pricing. The owner ends up doing revenue management between operational fires, the GM gets sucked into pricing decisions they were never trained for, and a year goes by with no real strategy.
Faro fills that gap. We operate as the revenue function for properties that need senior thinking applied consistently, without the cost or commitment of an internal hire.
From a current engagement
One client property, an independent boutique on the Pacific Coast, moved from 40% occupancy and 10% direct booking mix to 80%+ occupancy and 51% direct in 24 months. RevPAR grew 4.5x.
Read the case
+24.8%
RevPAR YoY
51%
Direct booking mix
80%+
Stable occupancy
4.5×
RevPAR growth
Services
Three ways to work together.
01
Revenue Audit
Format
One-time engagement, 30 days.
Price
USD $1,500
What's included
Full diagnostic of your current pricing, distribution, channel mix, comp set, and forecasting practice. Ends with a 20-page report and a 90-minute strategy session.
Best for
Owners who want a senior outside read before committing to a longer engagement.
02
Fractional Revenue Management
Format
Monthly retainer, 6-month minimum.
Price
USD $1,800–3,200/month, scoped to property size and complexity.
What's included
Weekly rate decisions, channel oversight, monthly forecasting, comp set monitoring, monthly executive reporting, and on-call strategic counsel.
Best for
Hotels that need an embedded revenue function permanently.
03
OTA Strategy Sprint
Format
Project-based, 60–90 days.
Price
USD $3,000–5,000
What's included
Channel audit, boutique OTA onboarding strategy (Mr & Mrs Smith, Tablet Hotels, Small Luxury Hotels of the World, i-escape, Secret Escapes), application drafting, parity policy, direct booking lift plan.
Best for
Properties whose distribution mix is too dependent on mass-market OTAs and who want to climb into a more curated channel set.
How we work
What working with Faro looks like.
Week 1
Onboarding.
Full access to your PMS, channel manager, OTA extranet, comp set tools, and trailing 24-month performance.
Weeks 2–4
Diagnostic.
Baseline ADR, RevPAR, ALOS, pickup, channel mix, parity. Document every lever currently in use and every one that isn't.
Month 2
Strategy.
First strategic plan delivered, including 12-month rate calendar, channel priorities, and forecasting cadence.
Ongoing
Execution + reporting.
Weekly rate decisions, monthly executive reporting, quarterly strategic review.
Scope
Commercial leadership. Not hotel operations.
We sit alongside your GM and ownership as the revenue function. We do not replace your front desk, your housekeeping, or your maintenance team.
What we do
- Weekly pricing and rate-structure decisions
- OTA and channel-mix strategy (incl. boutique OTAs)
- Direct-booking lift, parity policy, comp-set monitoring
- Monthly forecasting and executive reporting
- On-call strategic counsel for ownership and GM
What we don't do
- Front-desk staffing, housekeeping, or F&B operations
- Property maintenance, repairs, or capex projects
- Brand creative, photography, or website builds
- PMS / channel-manager implementations from scratch
- Marketing campaign execution or paid media buying
Start / 01
Ready to professionalize your revenue operation?
30-minute intro call. No pitch deck. You'll know within 15 minutes if we're the right fit.